UBank – Social Media & Straight Talking

Below is a brilliant example of creativity in social media. UBank is the new online banking offering of NAB in Australia. Three Drunk Monkeys have created an irreverent, straight talking TV series explaining complex economics in easy to understand terms for most people baffled by currency movements, interest rate movements, balance of trade and how it effects them. And yes it is only available to the online generation…great brave thinking UBank & Monkeys, congrats on doing something different.

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2 responses to “UBank – Social Media & Straight Talking

  1. Hi Justin,
    I agree with your comments on this great content for UBank.

    You might be interested in the discussion we’ve been having regarding what might be the audience response to this? – given the task of engaging relatively ambivalent young Australians who have not yet been directly affected by the recession.

    http://anxietyindex.com/2009/03/recession-101-for-young-australians/

    Cheers,
    Mollie

  2. Hello and thanks for the praise !
    Gerd

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