Economics of Advertising in helping solve the bigger problems….

I’m just back from a week’s leave, mostly spent enjoying my home and surrounding environs, but that’s another story.

As part of catching up on general industry news first day back, I stumbled across Craig Davis’s (Chief Creative Officer and Co-Chairman of Publicis Mojo Australasia) keynote address at the 2009 Caxton Awards in Noosa. For an industry that is fighting to stay relevant in the ever changing communication, marketing and economic landscape I think his take on our collective role, is incredibly insightful and relevant.

His keynote address is attached for any of you that have a good 20 minuets or so to get enlightened. Congrats Craig on a great keynote address…..

Download keynote here

Craig Davis


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