Tag Archives: Pubmatic

Economics of an Update

As some of you know I’m currently in the USA. Since I’ve been here I’ve attended AdTech NY ’09 and am now in San Francisco visiting Efficient Frontier, our tech partner.

Trip has been great so far & plan to post a few new articles coming out of AdTech covering:

– WPP’s view on the state of the industry, trends and emerging markets.
– The rise of the Second Channel digital ad market as the growth driver of the market.
– The state of the digital economy from a US perspective, with views from UBS & Pubmatic.com
– The outlook for Search Marketing, Local Search, Video Search etc.

Look out for new posts over the next few days.