Tag Archives: wpp

Economics of an Update

As some of you know I’m currently in the USA. Since I’ve been here I’ve attended AdTech NY ’09 and am now in San Francisco visiting Efficient Frontier, our tech partner.

Trip has been great so far & plan to post a few new articles coming out of AdTech covering:

– WPP’s view on the state of the industry, trends and emerging markets.
– The rise of the Second Channel digital ad market as the growth driver of the market.
– The state of the digital economy from a US perspective, with views from UBS & Pubmatic.com
– The outlook for Search Marketing, Local Search, Video Search etc.

Look out for new posts over the next few days.

Advertisements

Economics of Digital Leadership & Thinking

I’m fortunate enough to be off to NYC next week to attend AdTech NYC 2009.  I attended AdTech SFO earlier in the year and found it hugely beneficial, mainly in terms of getting a wider perspective on digital trends from the USA from both leading advertisers and major agencies.

logo_adtech_new_york

Javits_Center

Sessions I’m attending include:

Day 1

Day 2

I hope to post interesting updates and views from each day, stay tuned if you are interested or as always drop me an email & I’ll send an update or session pack if I get one.